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Wednesday, April 26 • 10:35am - 10:55am
Information Providers And Effects On Credibility Of Information

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Today’s media outlets are often designed to cater to specific demographics. Certain outlets cater to the politically liberal, others to politically conservative, religious, non-religious, etc. In theory, this makes the source a good indication of who the information is meant to appeal to. This study is intended to find how an individual’s views of a source impacts the information it provides. The study consists of two parts. First, randomly selected participants, all likely students on campus, will be given several articles to read covering a variety of topics. The articles themselves will be formatted the same way to reduce the likelihood of bias by layout or appearance. The articles will either be attributed to their original source or attributed, unchanged sans the original source names in the article, to another source of differing credibility or (in the case of politically-focused articles) differing political viewpoint; the participants will not be told in advance about which is the original source and will only be given one version of each article. The participants will then be given a survey to complete about the credibility of the source and the varying demographics they fall into. By analyzing the credibility of the same information conveyed by two different sources, a pattern should emerge where credible information is viewed unfavorably when presented by a “bad” source and less credible information is viewed favorably when presented by a “good” source.


Wednesday April 26, 2017 10:35am - 10:55am PDT
012 Karpen Hall