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Wednesday, April 26 • 2:00pm - 2:20pm
#Nuclear: A Study Of Public Opinion And Duke Energy's Nuclear Power Plants

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This study is an analysis of communications regarding Duke Energy’s nuclear power campaigns and the responses by the media and social media users. The research analyzes the engagements and stories on mass media and social media sites over the past five years. The study seeks to find how social media and media stories affect the public opinion of the environmental aspects of Duke Energy’s operations in North and South Carolina. Data collected using Twitter was found using the hashtags #nuclear, #nuclearenergy, and #nuclearpower in large areas of the states. Local news stations with the highest ratings that have stories on Duke Energy’s nuclear plants were also used. This study will allow communications specialists to analyze how specific campaigns and news stories will affect the flow of information to the public.


Wednesday April 26, 2017 2:00pm - 2:20pm PDT
016 Karpen Hall