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Wednesday, April 26 • 10:35am - 10:55am
The Effectiveness And Future Of Food Waste Communication

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This study is an analysis of social media platforms and the ideas of communications professionals regarding food waste in Asheville, North Carolina. The study seeks to identify whether or not social media platforms have had a positive, negative, or neutral effect on the campaign to lessen food waste. Data will be collected using Facebook key words and articles, and Twitter hashtags such as #foodwaste, #composting, #uglyfoods, and others. From this regional data, a comparison will be made with available data concerning the effects of social media campaigns on food waste across the country. In addition, qualitative data will be collected from in-depth interviews with representatives from food waste conscious groups and organizations in Asheville. This study seeks to further the literature on the effectiveness of social media in increasing awareness about food waste.

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Wednesday April 26, 2017 10:35am - 10:55am
016 Karpen Hall