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Wednesday, April 26 • 10:15am - 10:35am
Virtues Gone Viral: Efficacy And Best Practices Of Social Media For Student Environmental Groups

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This paper explores the efficacy and best practices of social media use for student groups engaged in environmental advocacy through qualitative and quantitative analysis. As a baseline for the research on social media, the author looked into and social network theory and the use of social media when applied to various activist causes. Qualitative research was compiled through interviewing leaders of three prominent student environmental groups at North Carolina public universities on their use of social media in advocacy campaigns. Quantitative research was also compiled by analyzing the social media presences of the aforementioned groups along key performance indicators and audience engagement.

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Wednesday April 26, 2017 10:15am - 10:35am
016 Karpen Hall