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Wednesday, April 26 • 9:20am - 9:40am
Storytelling: The New Language Of Environmental Advocacy

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With the recent development of affordable technology, content creation is more accessible than ever. It has never been easier than now to share one's voice and story with the world. This essay explores how creative non-fiction storytelling has evolved into the new method of strategic communications. Specifically, it studies how a local environmental organization, Dogwood Alliance, is utilizing this method of communication to advance their mission of forest conservation. The research will first explain how climate change and other disturbances are putting our forests at risk, and what the consequences of this damage will be. It will then shift into the history of storytelling and its cultural significance, past and present. Within this, the essay explores the psychological link to storytelling as a subtle way to influence people into supporting a cause, and if this is a more effective method to positively motivate change amongst the masses in an already overwhelmingly pessimistic era.

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Wednesday April 26, 2017 9:20am - 9:40am
016 Karpen Hall

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