Social movements scholars have studied the use of “collective action frames,” to explain how organizations mobilize potential participants. By defining the cause and providing language and meanings to given mobilizations, groups of individuals are able to participate in a broadly shared understanding of movement goals. While the framing perspective is widely used, it has not yet been applied to pro-life feminist movements. This study analyzes and compares framing strategies among four pro-life feminist organizations by means of a content analysis of Twitter activity in the Spring of 2017 during and after the Women’s March on Washington. Preliminary findings suggests that the organizations are working to claim feminism as part of their own definition of human value, countering mainstream feminist discourse.
