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Wednesday, April 26 • 11:35am - 11:55am
Pinning Motherhood: How Pinterest Users Construct Ideal Parenting

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Some potential and current mothers use the social media site, Pinterest, as a resource for collecting and acquiring information and understandings related to being mothers. Through their participation, they may also develop a sense of community with other parents/soon to be parents. This recent manifestation of producing knowledge and understandings of motherhood allows for guided advice (such as those traditionally found in expert-authored childrearing manuals) to be combined with other sources of information in the broader culture. Only a handful of studies examine the uses of Pinterest, and only a few look at identity practices such as the construction of motherhood. Content analysis of Pinterest activity related to the theme of motherhood reveals patterns of activity that produce information about how to be an “ideal” mother and proposes norms about the raising of families. The study examines images, captions, and titles of the virtual boards from the Pins on Pinterest in Spring 2017. This research reveals the use of gender norms, and a new form of culture that contributes to the social construction of motherhood.


Wednesday April 26, 2017 11:35am - 11:55am
236 Zageir Hall