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Wednesday, April 26 • 9:40am - 10:00am
Comment Below: Racialized Perceptions Of Women’s Music Videos On Youtube

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An emerging body of scholarship seeks to understand the ways that the internet shapes and fosters social processes, but much remains to be discovered about online interaction. Few studies have examined how online interaction might differ according to social categories such as race and gender. Comment sections of highly trafficked websites like YouTube remain underexamined but may provide useful insight into the ways people interact and share ideas publicly online. This research addresses the question of how popular female artists are differently received according to their race in the comment section of YouTube. Using a content analysis of YouTube comments posted under the most popular women’s music videos in spring of 2017, this study sheds light on the ways that race and gender intersect to produce ideas about women’s sexuality, appearance, and talent.


Wednesday April 26, 2017 9:40am - 10:00am PDT
236 Zageir Hall